Blog Entry #5.2 - TV PSA 1

1. Campaign Title:
   Fish
   
2. Advertisement Title:
   Childhood

http://www.adcouncil.org/video.asp?cid=43&campaign=Child%20Asthma%20Attack%20Prevention&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/tv/childhood_asthma/asth_fish.wmv&title=Fish

3. What was the target audience of the PSA?
   People with children that have asthma
   
4. What social benefit was promoted by the PSA?
   People watched the PSA and it informed them
   
5. What was the “tag line” of the PSA?
   One attack is one to many
   
6. What organization sponsors this PSA?
   EPA www.noattacks.org
   
7. Describe what is shown/happens in the PSA.
   there is a fish out of water and being that fishes cant breath when on top of water the PSA was showing what people feel like when having an asthma attack
8. Describe what makes this PSA memorable? what made this psa so memorable is the methapor they used to describe what people with asthma feel like.