1. Campaign Title:
Reduce gun violence
2. Advertisement Title:
Baby
3. Web Address:
http://www.adcouncil.org/files/reduce_gun_baby_nswp.jpg
4. What was the target audience of the PSA?
Families
5. What social benefit was promoted by the PSA?
It informed people that if you commit a crime you are not the only one that is serving the sentence with you
6. What was the “tag line” of the PSA?
Go to jail for a gun crime, and your family serves a sentence with you
7. What organization sponsors this PSA?
8. Describe what is shown/happens in the PSA.
there is a baby looking lost behind jail bars
9. Describe what makes this PSA memorable.
It makes me want to continue to think long and hard about my actions
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